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This website crustindy.com had the following in the web site, "Crust is located in Carmel, IN and features stone oven, Napoletana style pizza." Our analyzers analyzed that the webpage stated " Assorted cheeses, beer and wine, and other Italian inspired menu choices will round out the experience." The Website also stated " Crust offers fourteen different speciality pizzas, as well as many meat and vegetable toppings to make your own creation. All pizzas are 12 inches, made with the finest flour, and baked in our unique 700 degrees F stone oven. Crust uses the finest Italian, as well as local and organic ingredients." The website's header had Crust as the most important search term. It was followed by Pizza, Pizzeria, and Indianapolis which isn't as ranked as highly as Crust. The next words they used was Carmel. Naples was also included but will not be understood by search crawlers.